IFA 2007 – The party is over!

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14 BLOGGERS from UK, France, Spain, Italy, Benelux, Sweden & Germany were invited to attend IFA in Berlin as guests of Sony Pictures Home Entertainment and Sony Electronics.

More pictures from Luca Conti & David MacKenzie.

luca-conti.jpg david-mckenzie.jpg

 

We got an awful lot out of the show… It was a great experience and we really enjoyed it. What’s more, my hits have skyrocketed with people searching for IFA so everybody’s happy.”
Pete Cullen
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“For me, the event was the highlight of my entire IFA visit. I always appreciate being able to talk to people closely involved with HD video. Also, being able to map human faces to names from the ominous-sounding BDA will certainly be beneficial to journalists like us, as well as to Sony and the BDA themselves, who, in the online community, seem to have retained the reputation of the force to be wary of (which I suppose is a side-effect of being the opposing side to any underdog). As a lover of HD movies, no matter what sort of optical disc they’re pressed onto, I really appreciated the insight gained and once again have to thank Sony for their hospitality in organising our visit.”
David Mackenzie
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“Anyway, apart from the products presented by Sony at IFA, I am wondering if the main innovation was not the fact that the company took the unusual initiative to invite bloggers to cover the event and I have to say in quite excellent conditions.
It seems that everyone at Sony understands that the buzz around a brand is also (or exclusively) made by blogs, whose independence and a less formal tone (or the idea we have of it) can bring a little bit more credibility.”
Eric Dupin
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“I was told that I will face a marketing war between the two HD format discs, the Blu-ray and the HD-DVD. I was very surprised not to see much of HD-DVD but instead every stand I have visited had a Blu-ray logo….”
Henri Labarre

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One Response to “IFA 2007 – The party is over!”

  1. jason Says:

    Sony must be smiling now, after seeing the surge in PS3 sales.

    Thanks
    Jason
    Audio Video Forum :: India

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