Archive for the ‘IFA 2007’ Category

IFA 2007 – The party is over!

September 20, 2007

14 BLOGGERS from UK, France, Spain, Italy, Benelux, Sweden & Germany were invited to attend IFA in Berlin as guests of Sony Pictures Home Entertainment and Sony Electronics.

More pictures from Luca Conti & David MacKenzie.

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We got an awful lot out of the show… It was a great experience and we really enjoyed it. What’s more, my hits have skyrocketed with people searching for IFA so everybody’s happy.”
Pete Cullen
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“For me, the event was the highlight of my entire IFA visit. I always appreciate being able to talk to people closely involved with HD video. Also, being able to map human faces to names from the ominous-sounding BDA will certainly be beneficial to journalists like us, as well as to Sony and the BDA themselves, who, in the online community, seem to have retained the reputation of the force to be wary of (which I suppose is a side-effect of being the opposing side to any underdog). As a lover of HD movies, no matter what sort of optical disc they’re pressed onto, I really appreciated the insight gained and once again have to thank Sony for their hospitality in organising our visit.”
David Mackenzie
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“Anyway, apart from the products presented by Sony at IFA, I am wondering if the main innovation was not the fact that the company took the unusual initiative to invite bloggers to cover the event and I have to say in quite excellent conditions.
It seems that everyone at Sony understands that the buzz around a brand is also (or exclusively) made by blogs, whose independence and a less formal tone (or the idea we have of it) can bring a little bit more credibility.”
Eric Dupin
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“I was told that I will face a marketing war between the two HD format discs, the Blu-ray and the HD-DVD. I was very surprised not to see much of HD-DVD but instead every stand I have visited had a Blu-ray logo….”
Henri Labarre

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Blu-ray @ IFA 2007 – Check out the video

September 6, 2007

IFA 2007 & Blogger cocktail party

[Youtube=http://uk.youtube.com/watch?v=kcKwBzXy3gg]

Interview with Rich Marty & Don Eklund

[Youtube=http://www.youtube.com/v/TX1uJkOCQjc]

Blu-ray Blogger Cocktail party @ Red Lounge (IFA 2007)

August 31, 2007

redlounge_kran_pos_1_kopie.jpg

Live video streaming from the event from 6pm to 8pm (CET) today.

Cocktail Party at IFA

August 24, 2007

Next week we will be hosting a cocktail party at IFA for bloggers and online press from across Europe. During this event guest will have the opportunity to mingle with some of the top executives from Sony Electronics and Sony Pictures Home Entertainment in order to talk about Blu-ray and High Definition, while enjoying a drink. There will be a live webcam streaming the event on this blog, so be sure to log on. Here are the details:

Friday 31st August

18.00 – 20.00 (17.00 – 19.00 GMT)

We will also be posting videos and photos after the event for those of you that can’t be there.

First Edition of IFA International magazine!

August 24, 2007

International is a daily news magazine published throughout the duration of IFA, making it a “must have” for IFA’s highly numerous visitors from around the globe.

This first version, in PDF format only, is a foretaste, including IFA and industry news highlights and interviews with industry leaders.

Each daily edition during the show will also be made available in PDF format for your convenience.

As an added feature, IFA International PDF version comes complete with audio and video podcasts of selected interviews. Just click on the corresponding button next to the interview and you get the same in podcast version!

Download here:

http://www.ifa-international.org/download/ifa_intl_preview.pdf

Blu-ray @ IFA 2007

August 22, 2007

Welcome to our Blu-ray blog!